Posts from August 25th, 2003
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25
In Depth: Insurance - Echols Steps Up Marketing of Crye-Leike Insurance
by Memphis Business Journal reporter David Royer
Memphis, Tenn. - Crye-Leike Insurance turns 21 this year, and general manager Turner Echols says the agency is finally coming of age. More aggressive marketing strategies are helping to put it on track for its biggest growth spurt ever.
"In the past 14 days we've picked up the largest accounts we've ever had," says Echols, who came on board in May 2002. "Business is up 300-plus percent, and on the commercial side it's up so much more than that, it's phenomenal."
It's a phenomenal achievement, Echols says, because until recently, few people knew the real estate giant even sold insurance. That may be changing as the agency embarks on its first marketing campaign ever and attempts to position itself as a major player in the local insurance market.
Crye-Leike's insurance division has always been something of a stepchild to its parent company since it was founded in 1982. It'...
Crye-Leike is a full-service real estate company founded in Memphis in 1977. Today it is ranked #4 in the nation and the largest real estate company serving markets in Tennessee, Arkansas, Georgia, Mississippi. Crye-Leike has a network of more than 2,800+ licensed sales associates, 600+ staff members and over 130+ branch and franchise offices located throughout a seven state region of Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, and Tennessee. Crye-Leike also has a franchise location in Puerto Rico.
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